Tag clouds were also popularized around the same time by and Technorati, among others. That implementation was based on Jim Flanagan's Search Referral Zeitgeist, a visualization of Web site referrers. The first tag clouds on a high-profile website were on the photo sharing site Flickr, created by Flickr co-founder and interaction designer Stewart Butterfield in 2004.
The specific visual form and common use of the term "tag cloud" rose to prominence in the first decade of the 21st century as a widespread feature of early Web 2.0 websites and blogs, used primarily to visualize the frequency distribution of keyword metadata that describe website content, and as a navigation aid. An early printed example of a weighted list of English keywords was the "subconscious files" in Douglas Coupland's Microserfs (1995). In the language of visual design, a tag cloud (or word cloud) is one kind of "weighted list", as commonly used on geographic maps to represent the relative size of cities in terms of relative typeface size. Heidi Paris: initial cover draft for the German edition of "A Thousand Plateaus" by Gilles Deleuze and Fèlix Guattari, dated Nov 14 1991
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